This case study demonstrates a classic arbitrage problem in demanding GEOs: traffic exists, but leads are “ice cold” and don’t convert. We will show how abandoning a DIY approach and ordering a turnkey Video Sales Letter (VSL) from vsl-studio allowed us to drastically increase approval rates and secure a final ROI of 280%.

1. Campaign Input Data

We chose Poland—a complex, competitive, but highly lucrative GEO (Tier-1).

Vertical: Nutra. Joint restoration remedy (gel/capsules).

GEO: Poland (PL). High purchasing power, older target audience.

Source: Facebook / Instagram (90% of traffic is mobile.)

Tech: Keitaro + CloakingPeriod: 20 days (Active traffic phase after testing.)

2. The Problem: “Ice Cold” Audience and Low Approval

At the start, we used the classic approach: direct text pre-landers in the style of news blogs (“Doctors are hiding the truth about joints…”).

The results were discouraging:

  • CR (Conversion to Lead): ≈ 1.5%
  • Approval Rate: ≤ 30%

The Main Pain Point: The call center complained that leads were absolutely “cold.” People left requests out of curiosity, didn’t understand the product’s value, and easily refused the offer during the first call. Traffic was running at a loss.

Goal: Increase the approval rate to ≥ 50% through deep emotional warming without losing conversion volume.

3. The Solution: Delegating VSL to Professionals

We realized that for a Tier-1 market, “homemade” cuts from stock footage no longer work. We needed dramaturgy, high-quality voiceovers by native speakers, and a proper persuasion structure.

Instead of spending weeks writing scripts and editing, we reached out to the vsl-studio team.

What we received: The team completely handled the production aspect. We provided only the offer and GEO, and in return, received a turnkey solution:

  1. Deep research into the pain points of the Polish 50+ audience.
  2. Scriptwriting with triggers that hit the target precisely.
  3. Professional editing and voiceover (accent-free, which is critical for Poland).

4. Results: Explosive Metric Growth

After launching the campaign with professional video, metrics changed instantly. Below is data for 14 days of active traffic.

Financial Summary (over 20 days):

  • Total Spend: $14,000
  • Revenue: $53,200
  • Net Profit: $39,200
  • ROI: 280%

ROI Calculation: ($39,200 profit / $14,000 spend) × 100% = 280%

5. Conclusions for Affiliates

  1. Content Quality Rules: In Tier-1 markets (Poland, Italy, Spain), users are sophisticated. Attempting to make a VSL “on the knee” (DIY) would have led to a budget drain. Outsourcing to vsl-studio paid off multiple times over.
  2. VSL is Key to High Approval: A video created according to the rules of dramaturgy warms up the client so strongly that the Call Center only needs to process the delivery. The approval rate grew from 30% to 55%.
  3. Lead Price ≠ Success Price: Don’t be afraid to pay for production. The costs of creating a high-quality VSL dissolved within the first week of profit, and an ROI of 280% speaks for itself.